That’s right kiddos, last year’s Inaugural Eugene Beer Week was such a smashing success (and a direct catalyst for Portland and Corvallis Beer Weeks – Humbleness Editor), the event is returning for a sophomore run. And this year’s EBW promises to be better, stronger, faster! Well, maybe not faster… not really sure how that even relates, but definitely those first two things I mentioned. In any case, come May 7th, lil’ ol’ Eugene will once again be drenched in a solid week of beer revelry.
Of course, an event of this magnitude cannot occur without a truckload of hard work, planning and general behind-the-scenes monkey business. Oh, and money too… Yep, money sure helps. Remember those fantastic posters, hand bills and advertisements from last year’s EBW? Well, they didn’t design, print and distribute themselves… although with NASA’s budget getting hacked to pieces, we should now have some top men and women with some free time on their hands. I wonder if they can be convinced to work for beer? But I digress…
Last year, EBW had just over a dozen official sponsors, and Mike and crew did a fantastic job stretching every sponsorship dollar to its fullest extent. Those posters, hand bills and advertisements I mentioned above were the result of sponsorship monies. And if you have no idea what I’m talking about, well, then you can see one of the reasons we need more sponsors this time around. With this in mind, official planning for EBW 2012 got underway last week, with a meeting to discuss the marketing of this year’s event. While we are busy working on our list of potential sponsors, I thought I would get the ball rolling with a call-to-arms to the craft beer community.
Do you have a favorite brewery, bottleshop or watering hole? The next time you visit your establishment of choice, ask them if they are aware of Eugene Beer Week and ask them to get involved. Or perhaps, like our NASA friends, you have a little extra time on your hands too? Well, volunteers are always nice… especially those with server permits. Happen to be an artistic individual? We’d love to see your ideas for a new EBW logo.
Cheers and stay tuned!